I captured all research findings in a wiki that could be accessed by any logged-in Reputation.com employee. This became an excellent repository and knowledge base. It also featured a calendar of usability tests and user interviews.
The design team included myself (as a researcher/designer hybrid), Sophia Levens and Payam Rajabi as interaction and visual designers, and UX Director Matthew Beebe. Together we defined a product that met business needs, was technologically feasible, and was rich with data yet easy to use for the consumer.
From the earliest prototypes to the final working version of the site, we conducted usability tests weekly and responded by tweaking designs as we went.
The navigation of the site is broken down by key online reputation management behaviors: tracking how and where you appear in Google search results; finding potentially embarrassing photos of yourself online (using face recognition); personal data privacy controls; and a reputation evaluation based on your LinkedIn connections.